Owing to the nature of the brand, a rough, earthy look was aimed for. Simplicity in it’s DNA, the visual language tries to say more while doing adequately.
A deep, rich navy blue inspired by ceramic art prevalent in China. This blue is contrasted by white which accentuates the blue shade and allows the brand to exist in clarity and cleanliness
Rough edges help imbibe the artisanal nature of the brand into the visual language. The hand-working associated with pottery comes out through this vessel.