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BRANDING | CAMPAIGN DESIGN

Ab Meri Baari

IMPACT FOUNDATION INDIA [DASRA]

Ab Meri Baari is a campaign to embolden the adolescents of Jharkhand giving them a platform to voice their needs and opinions to the government.

TYPOGRAPHY

Poppins

A fun and playful font with a refined & geometric construction that serves perfectly for the intended purpose.

VISUAL LANGUAGE

A vibrant and cool colour palette that has pink accents owing to the large female population associated with the movement

Character Design

Iconography

Posters distributed as flyers and stuck around the towns of the bus tour

Charter of Demands

submitted to the government

Information Booklet

submitted to the stakeholders

Read all about
the initiative!

Social Media

Video produced by Pravaah